25-Jul-2008
Story Timeline: 78 days
Office Depot and Old Spice will serve as co-primary sponsors of Tony Stewart’s No. 14 Chevrolet Impala SS NASCAR Sprint Cup Series entry beginning in 2009. Officials from the two companies, as well as from Stewart-Haas Racing, made the announcement today near Indianapolis Motor Speedway. Office Depot (NYSE:ODP), a leading global provider of office products and services, along with Old Spice, the No. 1 antiperspirant/deodorant stick and body wash choice for guys in the United States, have entered into multi-year agreements with Stewart-Haas Racing to sponsor the new entry driven by Stewart. In addition, both Office Depot and Old Spice are official NASCAR® partners, successfully leveraging their relationships with NASCAR and their race team sponsorships as powerful marketing platforms for their brands. “To have Office Depot and...
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