American data pimper exposes ad equation

Published Thursday 24th July 2008 23:55 GMT Nail down your security priorities. Ask the experts and your peers at The Register Security Debate, September 24 2008. How much notice did American ISPs provide when testing NebuAd's Phorm-like behavioral ad targeter? Not as much as NebuAd CEO Bob Dykes would have you believe. Responding to an open letter from three big-name US Congressman, Middle American ISP Embarq Corp. has admitted that before activating NebuAd's deep packet inspection hardware, it notified customers with no more than an update to its 5,000-word privacy policy. Bob Dykes has always claimed that NebuAd's ISP partners provide "direct notice" to customers. Speaking to The Reg in April, he was adamant that a paragraph posted to an ISP's website or buried in its terms of service does not qualify as direct... [read full story]