MTV UK launches virtual support network

MTV UK has launched an interactive social networking platform, MTV House, designed to give young people support and advice on issues including drugs, violence, and mental and sexual health. The site, which goes live today, allows users to create an avatar that can explore the virtual world of MTV House, where they can interact with other characters as well as consume MTV content such as videos, reviews and news stories. It will offer bespoke and generic advertising opportunities in the form of house branding, themed rooms and sponsorship of competitions, offers and promotions. "MTV.co.uk is about building a community for online audiences that are passionate about entertainment and music, as well as being socially conscious, and therefore our digital activity is evolving and adapting to allow the audience to express themselves... [read full story]