Google Patent: Ads to Target Community Members

Identifies "influencers" and assigns ranking A computer-implemented method for displaying advertisements to members of a network comprises identifying one or more communities of members, identifying one or more influencers in the one or more communities, and placing one or more advertisements at the profiles of one or more members in the identified one or more communities. [url=http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220080162260%22.PGNR.&OS=DN/20080162260&RS=DN/20080162260]Network Node Ad Targeting[/url] So, you mean to tell me that people are using their Social Networking Profiles for Advertising Opportunities? Oh, that just... [read full story]