Lenovo unveils consumer-oriented desktop PC

New desktop system uses facial recognition technology for easy log-in Lenovo this week unveiled its first entry into the U.S. consumer desktop PC market. The company, well-known for its popular business-oriented ThinkPad line of laptop computers, said the IdeaCentre K210 desktop is its first consumer desktop computer sold outside of China. In January, Lenovo dove into the consumer notebook market with the launch of its IdeaPad laptop line. At the time, Craig Merrigan, a vice president at Lenovo, told Computerworld that more than 40% of the market opportunity in PCs is in the consumer business. "The consumer base is the biggest market we have not addressed," he noted. In April, Lenovo continued its consumer laptop push with the release of the IdeaPad U110 notebook PC. Touted as an entertainment-oriented and even... [read full story]