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Noel Edmonds: TV must act to regain trust

02-Jul-2008
Story Timeline:  155 days

Edmonds: Deal or No Deal was fined £500,000 over an unfair phone-in Deal or No Deal presenter Noel Edmonds has said broadcasters must "take the initiative" to restore trust in British TV after the damaging spate of fakery scandals, which also saw his Channel 4 show hit with a £500,000 fine for running an unfair competition. Ofcom fined Channel 4 over Edmonds' daytime quiz in December, with the regulator saying the seriousness of the case was compounded by the contest running for seven weeks in spite of the broadcaster knowing the odds were skewed towards early entrants. Edmonds today backed the censure, saying he did not want the phone-in quiz - which has now been axed - to be part of the show in the first place. "It was a bit of a shock to me to be honest," he said of the scandal, at a press event in London to launch his new... [read full story]                    

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