Maven Research and Munro Global present paper on the B2B marketplace at annual BIG conference

Press release from: Maven Research (openPR) - Maven Research announces that the annual BIG conference took place from 21st to 23rd May 2008 at the St Pierre Marriott Hotel, Chepstow. Representing Munro Global were Paul Tinworth, Research Manager at Maven Research and Richard Hepburn, CEO of Munro Global; they delivered a presentation based on their paper ‘Understanding Networks in the B2B Marketplace’. For more information, and to download a copy of the full research paper, visit www.maven.co.uk. The paper explores how primary research can be used to establish which of a range of different network typologies, emerging from wider economic theory, may exist within target markets for a B2B brand, products or services, and through this enable a business to: - • Establish if network effects are significant influencers on... [read full story]