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Charter suspends ad program over privacy fears

25-Jun-2008
Story Timeline:  109 days

NEW YORK (Reuters) - U.S. cable television operator Charter Communications is suspending a program that would offer advertisers ways to target pitches at people based on what they search for on the Internet. "As we do with all new service launches or initiatives, we conducted focus groups well in advance, which told us that most broadband consumers would look upon this service favorably," Charter said on Wednesday. "However, some of our customers have presented questions about this service as well as suggested improvements," it said. "We will continue to take a thoughtful, deliberate approach with the goal to ultimately structure an advertising service that enhances the Internet experience for our customers and addresses questions and concern they've raised." The program came under fire from U.S. lawmakers including Rep Ed... [read full story]                    

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Latest article on this story:

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