Pew Survey on Twitter Users Suggests News Strategies

As news organizations develop social media strategies, there's some interesting news from the Pew Internet & American Life Project with the release of a new report on Twitter and similar sites . The report shows a significant increase in status-update services among younger and mobile Internet users. It also provides updated demographic information about who is using Twitter. PewInternet.org Three groups lead the growth of Twitter and status updates: younger Internet users, mobile users, and those who are already using social network Web sites. These groups are more likely to share and, since they are mobile, have the means to share. Twitter makes it easier. About 19 percent of people who are online report using Twitter or a similar service to share updates about themselves or see updates about others. Less than a year ago,... [read full story]                    

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