20-Oct-2009
Story Timeline: 33 days
People including the term "beat cancer (#beatcancer)" within their tweets, status updates and blog posts between October 16-17 set a Guinness World Record for the most number of mentions on social networking sites. The term "#beatcancer" continues to trend on October 20 and is the most talked about topic on Twitter at 8:30 AM GMT. #BeatCancer is a project that aims to use social media to raise money and awareness for people living with cancer.The social media experiment was created by Atlanta-based social media communications and company, Everywhere. Bloggers and social media users were asked to post messages that would raise money for four cancer charities associated with the #BeatCancer project and, at the same time, break the world record for "the distribution of the...
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