Today, Gay Pride. Last week, Glastonbury. Wherever the masses gather, it seems, Sarah Brown is also to be found, smiling for cameras whilst twittering merrily away. The omnipresence of the prime minister's wife has been startling in recent weeks. Whether at first lady Michelle Obama's side, or posing with socialite heiress Paris Hilton, or updating her 300,000 Twitter followers on her home-grown strawberries, Mrs Brown is everywhere. "Clearly, they think it is a worthwhile attempt at softening Gordon's image. And they have to do it, because Cameron is so good at this soft stuff," said Danny Rogers, editor of PR Week. So, has Downing Street unleashed its most effective weapon to save Project Gordon? As her embattled husband's popularity wanes, hers soars. Never before has a No 10 spouse been so, apparently, accessible. But... [read full story]
