Beverage company PepsiCo to renew effort on soft drinks sales

By: Vinnee Tong, THE ASSOCIATED PRESS NEW YORK - PepsiCo, the world's second-largest beverage company, said Friday it was launching a new marketing campaign to refocus attention on soft drinks, which have seen lagging sales. Carbonated soft drinks are "an important part of the franchise," chief executive Indra Nooyi told the trade publication Beverage Digest. "So rejuvenating CSDs is important." In recent years, as consumers grew more health conscious, demand shifted from soda to bottled water, energy drinks and juices. Bottled water sales also slowed recently as concern grew over how much waste was created in the bottling and shipping of water. "This is a multi-year commitment. We realize we have to stick with it, and the identity change is just the first step," she said. The company plans new logos for Pepsi, Mountain Dew... [read full story]