Microsoft campaign hits back at Apple

Microsoft is unveiling its biggest ever UK campaign tomorrow (October 11), which will hit back at the geeky image created by Apple's long-running "Apple vs PC" ads. The campaign is also aimed at highlighting its Windows suite of products. The "Real PC" ads, created by Crispin Porter + Bogusky, will be launched during the first live show of The X Factor on ITV. Unlike the US ads, it will not star Jerry Seinfield and Bill Gates but will instead feature ordinary users from around the world, talking about why they love their Windows PC. Microsoft is inviting UK consumers to join in the campaign and share their own "I'm a PC" moments by uploading them to windows.co.uk or by recording messages in a video pod that is... [read full story]