32 Principles of Modern Marketing — Part I

By Nadji Tehrani, Chairman and CEO (This article originally appeared in the June 2008 issue of Customer Interactions Solutions.) The Dawn of New Media-Digital Marketing Today’s marketers face many more options than those of just a decade ago. Where once there were broadcast, print, direct mail, outdoor and telemarketing, there are now countless digital options. Today’s new media marketing vehicles allow your message to be delivered to your prospect in the medium of their choice at the time they are looking to make a buying decision. These digital or “New Media” outlets also empower marketers to pinpoint their audience based on the specific Web pages they visit and the specific content they read, resulting in higher ROI and fewer wasted impressions. Having said the above, I now would like to share with you the new principles... [read full story]