Euro RSCG Wins Levitra's Creative - Adweek

Brand received $70 million in ad support last year -By Andrew McMains and Eleftheria Parpis NEW YORK Euro RSCG has landed lead creative duties on Levitra, an erectile dysfunction drug co-marketed by Schering-Plough and GlaxoSmithKline, the former confirmed this afternoon. The brand's major media spending last year totaled $70 million, according to Nielsen Monitor-Plus. Havas' Euro RSCG was said to be among three New York agencies that pitched the business. The other contenders could not immediately be identified. Euro RSCG had no immediate comment, but a Schering-Plough representative confirmed the hire. The new agency succeeds Omnicom Group's BBDO here,... [read full story]