Full Coverage

Video: Watch an ad for the new-look Channel Five

guardian.co.uk
03-Oct-2008
        
Story Timeline:  49 days

See the first ad to promote Channel Five's new on-air look, its first brand refresh since 2002. The adverts, which feature a giant hotdog character, back the strapline 'We Are Five'. The campaign, which was created by Grey... [read full story]                    

Add Comment
Latest article on this story:

Five to launch TV ad and new on air id

 mad.co.uk 03-Oct-2008
First article on this story:

Channel Five launches 'hot dog' ad to promote rebrand

 guardian.co.uk 03-Oct-2008
Selected publications with coverage of this story:
guardian.co.uk transdiffusion.org mad.co.uk
RELATED
Found 2 documents:

Five to launch TV ad and new on air id

mad.co.uk
03-Oct-2008
        

Five is to launch a new television campaign this weekend (4 October) to support the channel’s new on-air identity. The 60 and 30 second ads, created by Grey London, see a man dressed as a hotdog delivering a speech in...

                   

Channel Five launches 'hot dog' ad to promote rebrand

guardian.co.uk
03-Oct-2008
        

has taken the unusual step of relaunching its flagship channel with a TV campaign that promotes programmes on rival broadcasters. The TV campaign, which will run on rival digital and terrestrial channels including ITV, features...

Related categories