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Dawn Detergent Gets Makeover

16-Sep-2008
Story Timeline:  78 days

P&G Product Promises to Pamper Your Hands; Taking On Palmolive Competition is bubbling up in the usually quiet dish-soap aisle. Instead of highlighting its grease-fighting ability, Dawn Plus Hand Renewal, Procter & Gamble Co.'s newest liquid dish soap, focuses on what it can do for the dishwasher's hands. The new soap promises that it... [read full story]                    

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Latest article on this story:

[$$] Dawn Detergent Gets Beauty Makeover (at The Wall Street Journal Online)

yahoo.com 16-Sep-2008
First article on this story:

[$$] Dawn Detergent Gets Beauty Makeover (at The Wall Street Journal Online)

yahoo.com 16-Sep-2008
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Colgate-Palmolive, Procter & Gamble