Ad Industry Roundup: Online Video; iPhone; .Fox Networks; Amex; AOL

Professional video CPMs to grow faster than user-gen: The hope for user-gen video to effectively compete with professionals is dashed in a report by the Diffusion Group. The group says CPMs on long-form web videos are now $40. The amount is expected to hit $46 by 2013. Meanwhile, CPMs for shorter videos are currently around $30 and will have slightly lower growth levels over the next five years, reaching $34 by then. Overall, DG expects user-gen ad revs will make up about 4 percent total web video revenue. DG estimates that professional videos now bring in about $590 million in ad dollars and projects that amount will grow to $10 billion in 2013. -- Ford launching mobile campaign only on iPhone: In August, Ford will run an mobile campaign solely around iPhone apps. The carmaker won't reveal details, but AdMob, which handled... [read full story]